PRE-LAUNCH CHILI WEEK: CHILI ROULETTE
To begin Chili Week we're going to introduce a game called "Chili Roulette." How it works? 4-6 people, 4-6 bowls of chili. The catch? One of the bowls will be spiked with hot chili peppers.
WHO'S PLAYING?
We will have the Stranger Things cast play the game and then challenge social media influencer, David Dobrik to play and have him challenge his followers.
CHILI OPEN SEAT
Bush's Beans will scrub social media to see who is hosting or wants to participate in viewing parties for the new season release.
Bush's will come in with the app EatWith and find viewing parities for people to come together to watch the show and share chili- the ultimate viewing party.
BUSH'S BINGE BOWL
The best part of binge watching a series are the limited interruptions. With this personalized bowl, packed with an internal heater and a lid to keep your chili fresh. Keeping you where it's important, together on the couch.
NETFLIX AND CHILI STYLE
Netflix and chili dress code? Dark, stylish, clean and comfy.
We will keep your living room cozy during those long hours. Because any old sweatpants won't do. You need that stain and smell resistant Netflix and Chili comfort.
CHILI CAN RE-DESIGN
In anticipation for the new season releases, Bush's will temporarily redesign chili bean cans with the look and feel of that particular show on them.
The limited editions and will have a snapchat QR code on them to show content specific chili recipes as well as exclusive Netflix content you can't get anywhere else.
CHILI CARE PACKAGE
Prior to the release of the new season, we'll tweet our audience asking them if they're hosting viewing party for the shows release.
The followers that reply will receive a Chili Care Package from Bush's.
The Chili Care Package will include the Bush's Binge Bowl, Netflix and Chili Style items, and all the ingredients you need to make the ultimate chili. Happy viewing!
PREMIER PARTY
On the release date, we will utilize David Dobrik and his friends to host a Stranger Things viewing party at the Hollywood Bowl in LA.
At this event, we'll screen the first three episodes of the season and have chili for everyone to share.
Between the episodes, we'll host a Q&A with home viewers, Stranger Things cast and the premier party attendees.
This will bring everyone together to capture those ultimate chili moments.
HOME VIEWING PARTY
By the release date, the home viewers will be equipped with the chili care packages, Netflix and Chili Style, and their own Bush's Binge Bowl. Creating the perfect Netflix and Chili experience.
We'll use Snap Chat Snap Map to find the largest Netflix and Chili viewing part and reward these binge watchers the next day.
Art Directors :
Max Cullen
Kevin Yurasovich