Smell of Rock Concert Posters
To further excitement, we will place wild concert posters around cities to inform people about The Smell of Rock Concert, where we will officially introduce the The Smell of Rock Scent Collection.
The Smell of Rock Gibson Concert
To introduce the The Smell of Rock Scent Collection to the world we will host a concert where the featured artist for the scent collection will play tribute for their love of Gibson guitars.
Scratch and Sniff
Each ticket into the concert will be a different scratch and sniff scent that matches with the artist playing and their own personalized Gibson scent. Creating samples to try for the audience and a memory of the iconic concert itself.
It Smells like a Gibson
For the people who couldn’t go to the concert, this commercial will air on T.V and digital platforms introducing The Smell of Rock Scent Collection.
The Smell of Rock Scent Collection
We will drop the inspired scents by Gibson users, Jimmy Page, Slash and Steve Jones for the The Smell of Rock Scent Collection. Each smell is a tribute to the Gibson they used, their music and the rock legacies they have given to the world.
The Smell of Rock Tour Bus
With the drop of the The Smell of Rock Scent Collection, there will be a pop up shop in the back of a tour bus. The Gibson tour bus will tour the United States and drop into other concerts to share the real smell of rock and roll to audiences. Along with the available scents, the Gibson guitars that inspired each scent will be available to purchase on the tour bus.
ART DIRECTORS:
Allie Salzman
Jake Blankenship