Print
OOH "Living Rooms" 
Living Rooms are meant to be lived in. We created living rooms around the city to raise awareness of those who don't have this simple comfort. Along with signs we put foot prints leading in the direction of LYDIA Home.
 
DIGITAL LIVING ROOMS
We took the "living rooms" we created around the city and brought them into the digital world. They were created to live on the social media platforms like Facebook, Instagram and Twitter. 

EXTRA GUIDANCE SIGNS 
Everyone needs some extra guidance sometimes. We placed directional signs around the neighborhood of Irving Park, where LYDIA Home is located. We wanted to help all in need of assistance in finding LYDIA Home. 

VENMOTION 
Everyone can see where your money goes on Venmo. So show others that your money goes in the right direction by donating to Lydia Home. 

FOLLOW YOUR NORTH STAR VIDEO
We created a 60 second video spot to help raise awareness for LYDIA Home. Our goal was to inspire others to help in any capacity by donating time, money and any resource to the children of LYDIA Home.

CUT FROM THE SAME CLOTH 
LYDIA Home was inspired by a story in the Bible of a woman named Lydia, she passed out purple cloths and helped families in need. We were also inspired by this notion. We created a purple microfiber cloth to handout in affluent Chicago neighborhoods to help spark name recognition and donations. 

PINTEREST DREAM ROOMS
We thought it was strange that today most of the population has the luxury of having a real home and a dream home that lives online. So we created a donate button on Pinterest that can donate home goods or just donations to LYDIA Home. 

Other Copywriter: 
Victoria Fernandez 

Art Directors: 
Matt Guix
 Clayton Glazik
Back to Top