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STEADY HANDS
We replaced the coasters at arcade bars to remind all the "doctors" that spilling drinks
during surgery is highly encouraged.
during surgery is highly encouraged.
OPERATION "GOOD TIME" TAKE OVER
We placed decals in arcade bars to remind all the "doctors" that taking your
work home with you is essential in moving up the corporate ladder.
work home with you is essential in moving up the corporate ladder.
SCRUBS ONLY
We placed decals in the bathrooms of the arcade bars to inform the "doctors" that
washing their hands for a full two minutes is just wasting precious time.
washing their hands for a full two minutes is just wasting precious time.
LARGER THAN LIFE
We'll place a giant functioning Operation board game in the middle of downtown Chicago.
We'll watch as people operate with a crowd scrutinizing their every move.
Don't mess up.
We'll watch as people operate with a crowd scrutinizing their every move.
Don't mess up.
OOPS.
The OOPS surgical masks will invite friends to say those things you can't really say at the operation table,
while playing the game. Watch your mouth...or don't.
while playing the game. Watch your mouth...or don't.
Other Copywriter:
Victoria Fernandez
Art Directors:
Sarah Neil
Jake Blankenship