BAR COASTERS
Reckless Records will replace coasters at local bars around Chicago to encourage the B-side in everyone.
Go on, skip the water. Let your B-side raise a glass to the better side of life.
A RECKLESS SHOW FOR EVERYONE
Reckless Records will host B-side concerts just for the parents in the parking-lots of the concerts they drove their kids to. The tickets will have an A-side for the kids and a B-side for the parents.
FOR THE LOVE OF GOOD MUSIC
Reckless Records will guerrilla style posters around the streets of Chicago to show off the store's B-side.
And no, they don't sell Justin Bieber.
BABY, I'M JUST A ROLLING STONE ... COVER
Reckless Records will have artists showcase the B-side albums and tours on the Rolling Stone magazine. The two covers will live on the front (A-side) and back (B-side) of the magazines.
There are two sides to every story, but you have to listen to hear it.
B-SIDE ANTHEMS
Reckless Records will create B-side album playlists for Spotify. Pop up playlists will appear next to the A-side stations you are listening to at the time and steer you to the B-side.
Welcome to the B-side of life, youngsters.
Other Copywriter:
Abby Napoli
Art Director:
Laura Clesse